pronto condoms – advertising spot

With the slogan “quicker on, quicker in”, the advertising campaign for the pronto condoms startet in August 2010 in Switzerland.

Pronto condoms are a brand of sheath being released in South Africa, designed by Willem van Rensburg. The outside protective packaging acts as the condom applicator as well, which reduces the time needed to utilize the condom. The designer was inspired to create a new style of condom because, according to him, people find the slow process of applying a condom is a “passion-killer”.